In the context of today’s competitive markets, it is essential to use all available marketing tools to reach the target audience, attract new customers, promote the company’s products and services, and increase the overall level of brand or company awareness. In this regard, various services are implemented for this purpose, among which Pay Per Click (PPC) and Social Media Optimization (SMO), which are usually used together, are particularly attractive. On the one hand, using

In the fast-moving digital marketing space of today, businesses are using every competitive advantage to move the needle now. One such...